APRIL 22. 2020

 HELLO EVERYONE!

BOY, IS IT GETTING FUN IN THE MARKETS! WE ARE GETTING TO THE BEGINNING OF MANY SEASONS OPENING UP. MOST SPECIES ALONG THE EASTERN SEABOARD ARE IN THE PROCESS OF LAYING EGGS (THINK OF SHAD ROE SEASON JUST PASSING). WHAT THAT MEANS FOR THE AVAILABILITY OF FISH IS TWOFOLD. ONCE SOME OF THESE FISH FINISH SPAWNING, THEY START TO FATTEN BACK UP AND APPLY THEIR ENERGIES TO GAINING STRENGTH AGAIN. THIS MEANS MORE MEAT ON THE FISH WHICH MEANS BETTER TASTE AND LOWER COST (THE SECOND BENEFIT) BECAUSE THE AMOUNT OF EDIBLE MEAT GOES UP IN PROPORTION TO TOTAL WEIGHT. THE TERM IN THE FOOD INDUSTRY FOR THIS IS 'YIELD'. THE HIGHER THE YIELD, THE CHEAPER THE FILLET. 

ANYWAY, THAT'S A QUICK ANSWER TO A QUESTION I'VE BEEN ASKED A FEW TIMES. PLEASE CONTINUE TO ASK QUESTIONS. I CAN ANSWER SOME THROUGH THIS FORMAT TO HELP YOU UNDERSTAND HOW TO NAVIGATE BUYING FISH PROPERLY AND HOW THINGS WORK.

WHICH BRINGS ME TO THE FISH OFFERING OF THE WEEK! WE PLAYED WITH SKATE AND HALIBUT CHEEKS LAST WEEK AND SOLD OUT OF BOTH SO QUICKLY! THIS WEEK WILL BE FRESH HALIBUT FILLET ITSELF! THIS WEEK'S OFFERING COMES ALONG WITH THE OTHER ITEMS THAT SHOULD BE SEAFOOD STAPLES IN ANY HOUSEHOLD. 

THIS IS A GREAT TIME OF THE YEAR FOR THIS BEAUTIFUL KING OF THE FLAT FISH. THE SEASON IN ALASKA OPENED LAST WEEK BRINGING VOLUME TO THE MARKETS AND, THEREFORE, LOWERING PRICE. THOSE WEST COAST FISH ARE USUALLY BIGGER THAN EAST COAST FISH AND TAKE A COUPLE OF WEEKS TO HIT THE EAST COAST BUT WE HAPPEN TO BE IN LUCK! NORTHERN HALIBUT FISHING IN NOVA SCOTIA IS RUNNING MEANING WE GET  BIGGER FISH SIMILAR TO ALASKAN AND THIS HAPPENS TO BE A MSC CERTIFIED FISHING REGION MEANING SUSTAINABILITY AND BEST FISHING PRACTICES ARE OBSERVED! BEING MUCH CLOSER TO US, THE FISH IS REALLY FRESH. THERE IS LIMITED AVAILABILITY SO WHEN IT RUNS OUT, IT RUNS OUT.

WE WILL BE PORTIONING IT WITH THE SKIN ON. THE REASON FOR THIS IS TO HELP KEEP THIS FLAKY FISH TOGETHER. A LITTLE RESTAURANT TRICK IS TO PREPARE A FISH WITH THE SKIN TO MAINTAIN SHAPE AND THEN REMOVE IT AFTER COOKING WHEN IT CAN EASILY SLIDE OFF. IF YOU ARE SEARING THE FISH IN A PAN FIRST, YOU CAN DO SO SKIN SIDE DOWN OR EVEN SIDEWAYS WITH THE SKIN TO THE SIDE. AGAIN, THIS IS SIMPLY TO HOLD EVERYTHING TOGETHER. THOSE WHO ARE WELL PRACTICED AT COOKING FLAKY FISH CAN REMOVE THE SKIN AHEAD OF TIME. THE CHOICE IS YOURS. HERE IS A NICE AND EASY RECIPE FOR HALIBUT;

https://www.youtube.com/watch?v=rjjIPnOKA68

WE ARE STILL DOING THREE STOPS BOTH DAYS. THAT WORKED OUT WELL LAST WEEK. INSTRUCTIONS ARE LAID OUT IN THE ORDER DOWN BELOW. FOR THOSE WHO ARE PASSING ON THE ORDER FORM TO NEWBIES, PLEASE MAKE SURE THEY ALSO GET THE SIGN UP FORM BELOW SO THAT THEY CAN GET FUTURE EMAILS. IF YOU ARE RECEIVING THIS, YOU DO NOT NEED TO FILL OUT THE EMAIL SIGN UP FORM AGAIN. PAYMENT CAN BE MADE THROUGH PAYPAL TO 2156681138 OR WITH CASH.

THANKS AGAIN TO EVERYONE FOR YOUR SUPPORT!

SEE YOU ALL THIS WEEK,

ROBERT AMAR

SMALL WORLD SEAFOOD

OWNER

831 N WOODSTOCK ST